Creating a Sales Generating Elevator Pitch

What is an Elevator Pitch? Have you ever been asked “What do you do for a living or what is your company about?” This is the perfect opportunity, not necessarily to “sell” your business but to make people want to know more about you and your company. The infamous “Elevator Pitch” was created for just […]

creating a sales generating elevator pitch

Curation Versus Created Content

Sometimes business owners stress themselves out about creating the content to use for marketing that the process becomes overly laborious and challenging. You don’t actually have to create every piece of content you use. There is so much information out there that you can still provide value by wading through it and sharing the most […]

curating versus content

What is Content Marketing?

Content marketing is a phrase often mentioned when discussing digital marketing. It’s often used in so many different contexts; it can be tough to understand what it really means. Let’s clear that up right now. Content marketing is the use of any type of media as a tool for garnering exposure and sales for your […]

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Why Content Marketing

Now that you have a better understanding of what content marketing is, you may be wondering why you should use it. Creating content can take time and effort away from other things you could be doing for your business. It’s definitely not a magic pill that you can use to experience instant profit making results. […]

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